- ISBN13: 9780470227541
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism
“A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you’ll learn how to make your company more innovative, how to ensure your employees … More >>
Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism
Tags: Beat, bonus, Break, Business, business principles, business profits, common sense, Crisis, customer trust, Follow, Laws, readable synthesis, remainder mark, Rules, sense rules, ShortTermism, Sociology
#1 by Valerie Peck on April 26, 2010 - 12:19 am
Don and Martha continue to write about the customer experience from different viewpoints, each making great points and providing insight for both those who are recipients of that service and those providing it. As a member of the consulting field in this area, I always learn something more from reading their books.
Rating: 4 / 5
#2 by Fernando Pierry on April 26, 2010 - 1:30 am
Reading this book is just like being in a business presentation by Don and Martha. The text flows very fluently, pouring real life examples drawn from their extensive experience with marketing and customer management.
It is also like being in a meeting in our own business. If you are an executive with marketing and sales responsibilities and you already do your job ‘out of the box’, you’ll want to read this book to inspire your actions. If you still have to prove your point inside your company, the book will give you tons of reasons to show your boss why the company needs to start doing things differently right now.
Concepts like “customers are the scarcest resource”, “the experience you give your customers is more important than the message” come to life with abundant examples. Customer equity management applications get a lot more tangible, even if you haven’t read Return on Customer: Creating Maximum Value From Your Scarcest Resource, the authors’ previous book.
Highly recommended, easy read, but don’t be fooled. This is high-impact matter, which may seem deceptively easy to execute. The final chapters about diversity and dissent, corporate culture and leadership bring forth the organizational efforts needed to push these concepts forward in the real world.
Extensive reference notes can help you further research the subjects covered, which is great in an environment of ever-accelerating change.
Rating: 5 / 5
#3 by Sophie Vlessing on April 26, 2010 - 2:06 am
This is an excellent book which challenges the most fundamental assumptions business leaders today make. I took it with me on vacation and couldn’t put it down. Full of examples and best practices, this is easy to read and thought provoking. Don and Martha expose the crisis of “short-termism” which is increasingly challenging, especially in today’s economy. They also highlight the evolving role of the customer given our networked and interconnected world. They share the latest trends and thinking on various topics from employee engagement to innovation to inspire leaders to think strategically about their customer experience design and the opportunities that will drive their long-term success.
Rating: 5 / 5
#4 by Elizabeth Rech on April 26, 2010 - 2:48 am
Don and Martha have done it again! They have identified and exposed one of the most difficult challenges in business today -that of short term-ism – or the obsession with making quarterly numbers at the expense of long-term and lifetime customer value.
They’ve dared to question some of the most fundamental business tenants and then provided evidence that new ones have emerged, such as the critical need to build and maintain trust, the necessity of employee empowerment, and the power of social networking, just to name a few.
Yes, this book is enjoyable to read; but more importantly, it has real-life examples, practical advice, and executable strategies for those who dare to build great companies for the future, not just the next quarter.
Elizabeth Rech
Hingham, MA
Rating: 5 / 5
#5 by René F. Lisi on April 26, 2010 - 5:27 am
I read all books from Don and Martha. “one to one future” was the first and the best book I’ve ever read related to CRM. “return on customers” was a first attempt to demonstrate that company value isn’t necessarely equal to EBITDA and value of shares. Don and Martha introduced here the concept of long-term view vs short-termism.
With this latest book “rules to break & laws to follow” – I’ve read it in one day! – they follow their concept of demonstrating what real value to a company means.
I do like especially the introduction of an “employee/empowerment”-dimension which was a little bit missing until now.
Real great book. A must for all leaders and managers.
René F. Lisi
Rating: 5 / 5