The goal of this study was to transfer thetheoretical concepts of social identification andorganizational identity into practice and to discusstheir applicability and usefulness in a real-lifesetting. The setting chosen was a NongovernmentalDevelopment Organization.The self-definition in terms of group membershipleads to intrinsical motivation to enhance thegroup¿¿¿s aims. In terms of organizational science, theidentification with an organization¿¿¿s identity … More >>