In a post-Enron world, corporate accountability and ethical behaviour have become increasingly important. Joel Amernic and Russell Craig consider the implications of the corporate language of leadership. “CEO-Speak” explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequent… More >>
CEO-Speak: The Language of Corporate Leadership
Tags: alcan pechiney, alusuisse, aol timewarner, canadian national railways, CEOSpeak, Corporate, corporate accountability, corporate language, corporate leadership, ethical behaviour, joel amernic, Language, Leadership, persuasive strategies
#1 by Midwest Book Review on May 10, 2010 - 11:07 pm
CEO Speak: The Language Of Corporate Leadership by Joel Amernic (Professor, Rotman School of Management, University of Toronto) and Russell Craig (Professor, National Graduate School of Management, Australian National University) is an informed and informative analysis pertaining to the complex and competitive demands of corporate “speechcraft”, especially through the media channels of radio and television, as well as in-house communications and meetings. Offering a descriptive linguistics analysis, CEO Speak covers knowledgeable and tactful applications of CEO-level oral presentation, including their consequences, subtleties of the language of accounting as expressed through CEO speak, as well as what such speech tells us about corporate attitudes to society, employees, markets, and corporate competitors. CEO Speak is very strongly recommended reading for MBA students and all corporate executives, managers, and policy makers whose duties include the giving of speeches to their employees, stock holders, board members, journalists, government agencies, and the general public.
Rating: 5 / 5