They acknowledge that people instinctively start out by trying to get an equitable slice of a reasonably sized pie, and protect everyone else’s pie at the same time – but you know what? With a little judicious ridicule, you can cure people of that attitude.

Suppose we don’t want to be cured?

Nalebuff & Brandenburger regard business as both war and peace. But they see war only in its ‘territory & asset-grabbing’ sense, and peace, well, only in its ‘territory & asset-grabbing’ sense.

War on want? What’s that? Real peace? What’s that?

One person, in one of their audiences, proposed that business was neither war, nor peace, but marriage. Note that ‘marriage’ is not mentioned in the index. Note that ‘divorce, threat of’ is.

Co-opetition is what happens if you use co-operation to serve competition. If you’d like to see – in the interests of fair-mindedness – what happens if you put competition in the service of co-operation (comperation?), go read ‘Banker to the Poor’ by Mohammad Yunus. If you’d like to see the friendly face of big business, go to Amazon.co.uk (this edition not listed on Amazon.com) and put 1854105779 in the search field.

Better yet, put ‘grameen’ into Google, and find out why 2,300,000 people of a whole variety of faiths remember this man in their daily prayers. I’m a Quaker, and I do.

In short, while these guys were trying to teach people to make a killing, Muhammad Yunus was busy trying to help people make a living.

Comperation forever.
Rating: 3 / 5

What is the reason for this? If you have some money to spend for nothing read this book, and read “Mind of Strategist” from Ohmae, and compare both of these books…

you will see the answer of the first paragraph above: US is dealing with theory and Japan with excellent execution.

This book is so theoretical that, almost none of the things mentioned are applicable. The critical thing is, even this book does not show how to think, since the writers are so much involved in theoretical aspects of strategy/game theory, in their offices at the universities that, applicability is dying in united states..

as told, there are some categories still US dominates, in belgium huge profits is done in pharmacy/beauty care products, as other US companies do in europe, (except Germany, Russia, UK, where Lever and Henkel is more powerful).

but all dying, thanks to theorical works as Co-opetition. As I told, please read Ohmae, and compare those books. The difference is so significant.

I do not know why this book get so much good comment, it can be due to positioning/image. But nothing inside.
Rating: 1 / 5